The President of Balarus, Alexander Lukashenko had said while speaking on new technology, “Innovations, IT-technologies, privatisation – it is all clear. We’ve conquered all of them. But everything is very simply, one should get undressed and work.”
Belarusians took this to heart and started doing just that with gusto getting it to trend on social media with the hashtags, #getnakedandgotowork, #раздеватьсяиработать and #getnakedandwork.
Different images with workers Unclad at work in offices, office meetings, construction jobs etc have surfaced online.
The cheeky campaign started last Friday and has continued drawing hilarious comments.