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Kanye West has ‘issues’ with Kim Kardashian’s ‘sexualized’ Skims ads

Kanye West has 'issues' with Kim Kardashian's 'sexualized' Skims ads

anye West isn’t much of a Skims fan.

During his wide-ranging interview with Tucker Carlson on Fox News Thursday night, the Yeezy designer took aim at his ex-wife’s billion-dollar shapewear and underwear brand.

“I had a lot of issues with the imagery of Skims,” West, 45, said during the chat.

“I felt like there’s a lot of imagery that was overly sexualized and things that I wouldn’t want to see my wife, and definitely not my daughters, doing in the future in order to sell product.”

West and Kardashian, 41, share four children — including daughters North, 9, and Chicago, 4, both of whom have made cameos in Skims campaigns, albeit dressed in relatively conservative loungewear.

West played a large role in getting Skims off the ground in 2019, when the couple were still married; at the 2019 New York Times DealBook Conference, Kardashian called West the brand’s “ghost creative director,” crediting him with drawing the Skims logo, hiring photographers and models and even providing packaging direction.

“Skims is so based on a lot of the Yeezy ideas,” West told Carlson. “I had to use my relationships in fashion in order to establish Kim so fashionable people would say, ‘I’m down to wear Kim’s line.’”

The couple welcomed daughter Lyla in August 2020 followed by…

But it seems West wasn’t ready to see his spouse modeling, say, crotchless catsuits and teeny bikinis and tapping Kourtney Kardashian and Megan Fox to pose topless.

The “Runaway” rapper’s “issues” with Skims’ shoots echo his complaints about Kardashian’s “dripping wet,” tightly corseted 2019 Met Gala look by Thierry Mugler, which he called “too sexy” in an episode of “Keeping Up with the Kardashians” that year.

“A corset is a form of underwear. It’s hot. For who, though?” West told his then-wife at the time, adding that the sultry style was “affecting [his] soul and [his] spirit as someone that’s married and [a] father.”

While speaking with Carlson, West also expressed his disapproval with Kardashian’s internet-breaking Interview magazine cover, for which the reality star bared her butt in a jockstrap.

“Kim is a Christian, but she has people who want her to go to Interview magazine and put her ass out while she’s a 40-something-year-old multi-billionaire with four black children,” he said. “And this is how fashion wants to present her.”

West, for his part, presented something entirely more shocking at his Yeezy show during Paris Fashion Week Monday, sending T-shirts printed with “White Lives Matter” down the runway. The designs have been widely denounced by those within and outside of the fashion industry.

 

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