After weeks of hype and days of leaks, readers got a chance to judge Prince Harry’s book for themselves when it went on sale around the world on Tuesday.
The book’s publisher said “Spare” sold 400,000 copies in the U.K. in all formats — hardback, e-book and audio — on its first day.
“As far as we know, the only books to have sold more in their first day are those starring the other Harry (Potter),” said Larry Finlay, managing director of Transworld Penguin Random House. The final Potter book, “Harry Potter and the Deathly Hallows,” sold more than 2.5 million copies on its first day of release, in 2007.
A few stores in Britain opened at midnight to sell copies to diehard royal devotees and the merely curious. Many said they wanted to form their own opinion of the book after days of snippets and debate on news sites and television.
“I’m excited just to hear about Prince Harry’s life from Prince Harry,” said Sarah Nakana, a surveyor who bought the book at London’s Victoria station. “There’s so much misinformation, disinformation about Harry and Meghan.”
The book’s myriad revelations and accusations have already been splashed across the media. In the ghostwritten memoir Harry, 38, recounts his grief at the death of his mother, Princess Diana, his disputes with brother Prince William and frustration at the role of royal “spare” in the shadow of his elder sibling, who is heir to the British throne.
He lacerates the U.K.’s tabloid press for coverage he considers prurient, intrusive and sometimes plain wrong, claims his relatives were unwelcoming to his wife Meghan and accuses members of the royal family, including his stepmother Camilla, of leaking stories to the media to burnish their own reputations.
Buckingham Palace has not commented on any of the allegations, though royal allies have pushed back, largely anonymously.
Harry’s exposure of bitter divides inside the House of Windsor — alongside details of his mental health struggles, experiences with sex and drugs and decade-long military career — has generated reams of media coverage.
“Spare″ is the top-selling book on Amazon’s U.K. site and on Amazon.com in the U.S., and is already one of the year’s biggest sellers.
John Cotterill, nonfiction buyer at the Waterstones bookstore chain, told trade magazine The Bookseller that “Spare” was “one of the biggest pre-order titles of the last decade for Waterstones.” In the U.S., Barnes & Noble issued a statement Tuesday citing an “exceptional” level of customer interest, although the superstore chain did not release any specific numbers.
Excitement is far from universal, however. Harry’s interview with broadcaster ITV drew 4.1 million viewers on Sunday — fewer than the 5.3 million who watched BBC drama “Happy Valley” at the same time.
Retail worker Caroline Lennon arrived at 6 a.m. Tuesday at a branch of Waterstones in central London to await its opening.
“I did expect a queue. Unfortunately, there’s no queue. I’m just by myself,” she said.
“I want to read (it) because I like the royal family and I don’t care what anybody says,” she said. “People will criticize that. I don’t care because I like the royal family, and I like Harry and Meghan.”