The President of Balarus, Alexander Lukashenko had said while speaking on new technology, “Innovations, IT-technologies, privatisation – it is all clear. We’ve conquered all of them. But everything is very simply, one should get undressed and work.”
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Belarusians took this to heart and started doing just that with gusto getting it to trend on social media with the hashtags, #getnakedandgotowork, #раздеватьсяиработать and #getnakedandwork.
Different images with workers Unclad at work in offices, office meetings, construction jobs etc have surfaced online.
The cheeky campaign started last Friday and has continued drawing hilarious comments.